ESPA needed a refreshed digital presence that brought new energy to the organization while staying clear, accessible, and easy to use. I worked directly with the client director to design, develop, create, and launch the new main ESPA website along with a connected annual conference microsite.

The main site needed to organize year-round association information, resources, and member content, while the conference microsite needed to support event-specific promotion, registration details, schedules, speaker information, and attendee-focused updates.

The client wanted the new design to feel colorful, fun, and more modern, but not too busy or overwhelming for an older audience. Both the main website and conference microsite needed to feel visually connected while still serving different purposes.

The old site also contained a large amount of important text-based information that needed to be preserved. The challenge was organizing that content in a way that felt approachable, scannable, and easy for the client to maintain after launch.

  I designed and developed the main ESPA website with a brighter visual direction, cleaner page layouts, and flexible content sections that made dense information easier to explore. Depending on the needs of each page, I used switchers, sliders, and button-triggered modals to keep important information available without making the pages feel text-heavy. Alongside the main site, I designed and built the annual conference microsite as its own focused experience. The microsite gave ESPA a dedicated space for event promotion while keeping the look and feel aligned with the main website. I also created a members-only training area using Paid Memberships Pro, giving ESPA a protected space for video training lessons and educational resources.

The finished project gave ESPA a more energetic, organized, and flexible web presence. The main site became easier to navigate and update, while the conference microsite gave the annual event a dedicated platform for promotion and attendee information. Together, the main website, conference microsite, and protected training area created a stronger digital system for ESPA — supporting public-facing information, event communication, and members-only educational content in one connected WordPress build.