Web Marketing
Marketing that connects your website, campaigns, and analytics.
Web marketing works best when the website, ads, analytics, and content are all connected. I help build and support the pieces that make campaigns easier to launch, easier to measure, and easier to improve. That can include landing pages, Google Ads support, SEO updates, email templates, GA4 events, Google Tag Manager setup, conversion tracking, and campaign reporting.
Marketing Services
Digital marketing with technical support behind it.
Landing Pages
Campaign-focused pages built for clarity, mobile usability, strong calls to action, and clean tracking.
Google Ads Support
Campaign structure, keyword planning, conversion tracking, landing page alignment, and performance review.
GA4 & GTM Tracking
Event setup, click tracking, form/conversion tracking, custom parameters, and cleaner reporting workflows.
Email Marketing
Responsive email templates, segmented content, A/B testing support, inbox rendering checks, and campaign performance review.
Why This Matters
A campaign is only as strong as the system behind it.
A paid campaign can drive traffic, but the website still needs to convert. A landing page can look good, but tracking needs to prove what is working. An email can be well-designed, but performance depends on audience, content, rendering, and follow-up.
My experience helps bridge those gaps. I can work on the creative side of the page, the technical side of tracking, and the marketing side of campaign improvement.
Email Campaign Optimization
Created and improved responsive email templates, refined campaign layouts for mobile, and supported segmented audience messaging.
Subscription Growth
Helped design and implement subscription modules that improved subscriber acquisition and supported content distribution.
Analytics Reporting
Built reporting workflows using GA4, Smartsheet, Excel, and custom dashboards to better understand audience behavior and campaign performance.
Popups & Engagement Tools
The older website references site popups, article popups, quick quizzes, and other interactive content tools used to support engagement and content discovery.
Need your website and marketing to work together?
I can help connect landing pages, ads, SEO, email, and analytics into a cleaner digital system.